If you are trying to grow your small business one of the most beneficial things you can invest in is SEO. There are many benefits of seo and they can help grow your business organically by helping your website rise naturally in search rankings. Search engine optimization utilizes a variety of techniques from carefully placed keywords to link building and social profiles to get your business in front of your potential customers. If you’re wondering how can I Improve my SEO? Keep reading to find out how Monaghan Media Group can help!
When it comes to SEO, there’s 3 areas of focus
SEO strategy involves three areas of focus in order to be succesful. If you’re wondering how to do SEO effectively you’ll need to utilize technical SEO, on page SEO and off page seo to boost your business. Combining these three elements will help bring potential customers to your site from search engines.
Technical SEO
Technical SEO helps improve organic rankings by utilizing website and server optimizations to crawl and index your site.
On-page SEO
This form of SEO aims to optimize individual web pages and help them rise higher in search rankings. The goal of on page SEO is to generate website traffic that is relevant to your business from search engines.
Off-page SEO
Off-page SEO encompasses everything done away from the website to help your business rise in search rankings. Off page SEO can include business citations, google my business, social media profiles, and link building.
How to improve your Technical SEO
When looking at your SEO checklist there are specific actions that you can take to improve your website’s SEO.
-Check your website is indexed or indexable
To check if your website is indexed download Screaming Frog and perform a crawl. Another way to check is checking your google search console and clicking “coverage” on the left-hand side which will give you a list of your websites pages.
-Make sure you have a XML Sitemap
After ensuring you have an XML sitemap submit this information to Google Search Console.
-Improve your website’s speed
Website’s speed can be improved by installing a caching plugin. Images should also be optimized using a plug in or manually.
-Ensure your site is a HTTPS
How to improve your On-page SEO
-Utilize Keywords
Perform a keyword search using a free tool such as Google Keyword Planner, Ubersuggest or SEMrush. The keywords can then be organized into a spreadsheet and used to plan and optimize target pages.
-Pick 3-7 related keywords for each of your pages
-Each page of content should be related to a specific topic in order to rise in google rankings. If your pages keywords overlap too much they may end up competing against each other!
-Optimize Target Pages
Utilize title tags, H1/H2 tags and meta descriptions to help target pages rise in search rankings. The webpage copy should touch on consumers’ questions or woes and provide a product or service that will help them address their issues. Be sure to touch on why your company offers a solution and is the right company for the job. Don’t forget to include links to your website and contact information.
How to Improve your Off-page SEO
The single most important thing you can do is to create a Google My Business profile so customers can find your business as a registered webpage with all of your information included.
In addition to this BingPlaces, Instagram and Facebook profiles, Citation building packages and industry-specific directories will also help your businesses off page SEO.
- GMB
- If you don’t do anything else, do this
- BingPlaces
- Social Profiles
- Industry-specific directories
- Citation Building package
- Bonus:
- Local citations
Monaghan Media Group is here to help with all of your SEO needs!
If you need SEO tips for your small business you have come to the right place. Monaghan Media Group has worked with a wide array of clients to boost on page, off page and technical SEO. Being a small business ourselves, we recognize how impactful SEO can be to your company when it’s executed correctly. Contact us today to see what services we can provide to help your small business grow. We look forward to working with you!